13: Traffic To Your Own Site Without Ads

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Product Growth Lab

Andrew George

22 episodes

1 week ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

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Marketing

Business

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13: Traffic To Your Own Site Without Ads

Product Growth Lab

26 minutes 44 seconds

6 months ago

13: Traffic To Your Own Site Without Ads

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul delve into effective strategies for driving traffic to your store without relying on paid ads. They discuss the importance of leveraging organic traffic sources, such as social media, Pinterest, Google SEO, and email marketing. The hosts emphasize quality over quantity in social media posts, the long-term benefits of SEO, and the unique advantages Pinterest offers as a hybrid social/search platform. This episode is packed with actionable insights to help creative product-based business owners grow their ventures sustainably and effectively.

00:00 Introduction to Product Growth Lab Podcast

00:32 Episode Introduction: Driving Traffic Without Ads

01:13 The Four Buckets of Traffic

02:59 Best Organic Traffic Sources for Handmade Businesses

03:26 Why Avoid Paid Ads?

05:05 Focus on Pinterest for Long-Term Traffic

12:05 Google Search and SEO Strategies

16:24 Effective Social Media Strategies Without Burnout

23:12 The Importance of Email Marketing

24:46 Conclusion and Next Week's Preview