https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/b9/ca/ef/b9caef78-bf7c-72e3-b1ba-97fc24ec0506/mza_2089206317143042521.jpg/600x600bb.jpg

Product Growth Lab

Andrew George

22 episodes

1 week ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

RSS

All content for Product Growth Lab is the property of Andrew George and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_episode/44733543/5e9730a8ce68114e.jpg

20: 2025 in Review: Are you on track?

Product Growth Lab

46 minutes 23 seconds

4 months ago

20: 2025 in Review: Are you on track?

In this episode of the Product Growth Lab podcast, hosts Andrew George and Melissa Pikul conduct a mid-year check-in for creative product-based business owners. They discuss the importance of analyzing business numbers, understanding profit margins, and assessing goals set at the beginning of the year. The conversation emphasizes celebrating wins, identifying what's working and what's not, and creating a reset plan for the second half of the year. The hosts provide a framework for reviewing business performance, focusing on profitability, marketing effectiveness, and alignment with personal values.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

Membership Waitlist

Takeaways

It's essential to assess whether your business is thriving, surviving, or just existing.
Analyzing your numbers can help you understand your financial health and make informed decisions.
Profit margins should be carefully calculated to ensure your products are priced correctly.
Setting realistic goals and regularly reviewing them is crucial for business success.
Celebrating small wins can motivate you to keep pushing forward.
Identifying what's working in your business allows you to focus your efforts effectively.
Creating a reset plan for the second half of the year can help you stay on track.
Streamlining your processes and focusing on what's effective can save time and energy.
Understanding your key performance indicators (KPIs) is vital for measuring success.
Aligning your business practices with your personal values can lead to greater satisfaction and success.

Chapters

00:00 Introduction to Product Growth Lab Podcast

01:06 Mid-Year Business Check-In: Thriving or Surviving?

02:02 Analyzing Your Business Numbers

06:13 Understanding Expenses and Profit Margins

10:10 Evaluating Product Performance

15:48 Reflecting on Goals and Progress

23:54 Celebrating Wins and Adjusting Goals

24:13 Celebrating Wins and Setting Goals

27:14 Analyzing What's Working and What's Not

34:38 Creating a Reset Plan for Success

44:41 Building Effective Systems and Processes

46:40 Review Framework for Business Health