8: How to Find Winning Products Your Customers Actually Want

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Product Growth Lab

Andrew George

22 episodes

1 week ago

Welcome to the Product Growth Lab podcast, the show that takes an experimental approach to growing your e-commerce business for those of us who are tired of hearing that’s there’s only one to do things and the one size fits all strategies and want to find out what’s working for real business owners. Hosted by Andrew George, award-winning e-commerce business owner, omnichannel e-commerce marketing expert and podcast host. Each week I’ll look at simple, actionable strategies that you can actually implement in your business without overwhelm, massive investments or a large team. Plus, we’ll be speaking to the people who’ve done it themselves, real business owners who have tried and tested strategies and seen the results, and I'll be sharing some of my favourite people to listen to with important lessons to share. So, if you’re ready to start your next business experiment, be sure to subscribe and start listening

Marketing

Business

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Marketing

Business

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8: How to Find Winning Products Your Customers Actually Want

Product Growth Lab

28 minutes 49 seconds

10 months ago

8: How to Find Winning Products Your Customers Actually Want

Finding Winning Products Your Customers Actually Want

In this episode of the Product Growth Lab podcast hosted by Melissa Pikul, creative product-based business owners learn how to identify and develop products that resonate with customers. Highlighting actionable strategies and real-life examples, the episode covers understanding target audiences, analyzing market trends, and leveraging customer feedback. Listeners also get tips on innovating to solve customer problems and validating product ideas through small-scale testing. The show wraps up with a promotion for a flash sale guide to boost sales quickly.

Resources Mentioned:

Facebook Group

Flash Sale in a Snap Workbook

00:00 Welcome to the Product Growth Lab Podcast

00:31 Finding Winning Products Your Customers Want

01:15 Understanding Your Target Audience

02:40 Engaging with Your Audience for Feedback

07:06 Analyzing Market Trends and Competitors

12:45 Starting Small and Testing Products

19:36 Leveraging Customer Feedback and Data

23:47 Innovating to Solve Customer Problems

27:56 Conclusion and Next Steps