"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place."
Do you agree? š
Well, those are the words of Omolara Sanni, a Product Marketing Manager at InCash, and my co-pioneer at the ā ā African Product Marketing Pioneers (APMP).
Following her bold, "non-data-backed" claim above, which turned out to be true š, I brought Omolora onboard to help us understand the "what and how" of Sales Enablement. Listen in to hear how she uses a "school Inter-house sports" analogy to explain the concept of Sales Enablement š
Amongst all the good stuff, she emphasized one important message - PMMs need to cultivate a great relationship with their Sales team.
Keep an eye out for Omolara's Treford Masterclass coming up on April 27, where she will be doing a deep-dive on Sales Enablement.
š„š„This episode is sponsored by a community of ā African Product Marketing Pioneersā . APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join ā hereā .
šThe Product Marketing Starter Podcast is now available on ā Apple podcastā and literally any other podcast platform you can think of š¤øā
#PMStarterā ā #podcastā ā #AfricanPMMsā ā #ShineALightā ā #productmarketingā ā #Sales #SalesEnablement