Coaching Product Strategy

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Product Therapy

SVPG

33 episodes

3 days ago

Christian Idiodi goes behind the craft of great product work, to the topics that usually aren’t talked about. He discusses behavioral, mindset, and cultural issues with fellow SVPG partners.

Technology

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Christian Idiodi goes behind the craft of great product work, to the topics that usually aren’t talked about. He discusses behavioral, mindset, and cultural issues with fellow SVPG partners.

Technology

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/40788140/40788140-1711510768799-8dbc6b8ebc738.jpg

Coaching Product Strategy

Product Therapy

57 minutes 33 seconds

3 weeks ago

Coaching Product Strategy

Christian sits down with Marty to demystify one of the most talked-about, yet misunderstood topics in product: product strategy. They draw sharp lines between business strategy, go-to-market, vision, and product strategy; dig into why lack of focus masquerades as a “prioritization problem”; and unpack how strong product strategy drives alignment and results.

Today’s discussion unpacks:

A clear definition of product strategy
How product strategy differs from business strategy
What “we have a prioritization problem” really means
Earning stakeholder trust
Moving from feature roadmaps to outcome-based roadmaps
How to pick focus areas
How to increase the odds of success
When and how AI belongs in your product strategy

References:

AMD: https://www.amd.com
Amazon: https://www.amazon.com
Apple: https://www.apple.com
Boeing: https://www.boeing.com
Coaching Transformation: Inside Datasite’s Radical Transformation to a Product Model Powerhouse https://www.youtube.com/watch?v=k8qnxHlfXwU
Datasite: https://www.datasite.com
Empowered (book): https://www.svpg.com/books/empowered/
Google DeepMind: https://deepmind.google
Netflix: https://www.netflix.com
Nvidia: https://www.nvidia.com
OpenAI: https://www.openai.com
SpaceX: https://www.spacex.com
TechCrunch: https://techcrunch.com
TSMC: https://www.tsmc.com

More from SVPG on product strategy:

Articles on product strategy: https://www.svpg.com/insights/product-strategy-articles/

Where to find Marty Cagan:

LinkedIn: https://www.linkedin.com/in/cagan/

Where to find Christian Idiodi:

LinkedIn: https://www.linkedin.com/in/cidiodi/

Where to find SVPG:

SVPG’s newest book, TRANSFORMED: https://www.svpg.com/books/transformed-moving-to-the-product-operating-model/
Other books: https://www.svpg.com/books/
Articles: https://www.svpg.com/articles/
Workshops: https://www.svpg.com/
Videos: https://www.svpg.com/videos

Timestamps:

(01:34) Defining product strategy

(05:43) Product strategy vs. business strategy

(13:51) Do you need a product vision?

(16:03) What characterizes a good strategy?

(23:25) How to coach executives on focus

(30:49) Earning stakeholder trust

(36:09) Who should solve and who should strategize?

(38:11) Annual planning vs. real strategy

(41:25) The two components of a product strategy

(45:14) Where product strategies fail

(48:41) How does AI impact product strategy?

(52:43) Strategic pivots: making the strategy a living artifact

Disclaimer:

While this podcast is named “Product Therapy”, it is not hosted by licensed therapists or mental health professionals, and it is in no way a substitute for professional mental health services. We recognize the importance of mental well-being and encourage anyone facing personal difficulties to seek support from qualified professionals. See https://findahelpline.com/

Production:

Production by ⁠supermix.io