Art of the Ad with storyboard artist Maria Pena

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Production Brief

Mark Welker & Brendan Lee

23 episodes

6 days ago

Join Mark Welker and Brendan Lee as they unearth the latest news and developments within the Australian advertising production industry. Featuring interviews with directors, DoP’s, agency leads, post-production gurus and many more, we’ll bring you weekly stories of how those in the advertising and content production circus are working in this new post-COVID-19 world. Brendan Lee is a freelance producer of TVC and advertising content for over 15 years. From big-ish jobs, to teeny title little ones, he does them all. Mark Welker is the owner and director at Commoner, a video production company based in Melbourne.

TV & Film

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TV & Film

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Art of the Ad with storyboard artist Maria Pena

Production Brief

50 minutes 44 seconds

4 years ago

Art of the Ad with storyboard artist Maria Pena

In Ep 19 we chat with storyboard artist Maria Pena, the woman behind some of Australia's most iconic commercials.

For the last 30 years, Maria's storyboards have helped many of the world's top agencies and directors sell in their concepts to clients such as Macys, Subaru, Tooheys, the ADF, Geico and many more.

We talk through Maria's process from initial sketches to final shooting boards, what makes a director/artist collaboration work, and why Maria's work continues to be sought out after so many years in the craft.

Find out more on Maria at her website https://storyboarder.com.au/