Casting during COVID with Sarah Alekna

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Production Brief

Mark Welker & Brendan Lee

23 episodes

6 days ago

Join Mark Welker and Brendan Lee as they unearth the latest news and developments within the Australian advertising production industry. Featuring interviews with directors, DoP’s, agency leads, post-production gurus and many more, we’ll bring you weekly stories of how those in the advertising and content production circus are working in this new post-COVID-19 world. Brendan Lee is a freelance producer of TVC and advertising content for over 15 years. From big-ish jobs, to teeny title little ones, he does them all. Mark Welker is the owner and director at Commoner, a video production company based in Melbourne.

TV & Film

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TV & Film

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Casting during COVID with Sarah Alekna

Production Brief

28 minutes 52 seconds

5 years ago

Casting during COVID with Sarah Alekna

We chat to Sarah Alekna owner of Highway Casting about the past, present and future of casting advertising talent in Australia. With social distancing fast becoming the new norm across all industries, getting back into the casting room is a very different prospect in 2020.

Sarah talks through her journey as casting director, how the industry has changed over 20 years, and how production companies and agencies are overcoming casting challenges today to keep projects on the burn during COVID-19.

Highway Casting is based in Melbourne and provides talent casting services for film & TV.