What if change wasn’t something you manage—but something you design?
In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.
Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.
🎙 We talk about:
➡️ What “creating change together” really means
➡️ Why innovation efforts often fail—and how to fix them
➡️ The true power of Design Thinking (hint: it’s not sticky notes)
➡️ Designing for public value and co-creation
➡️ What to expect at his Productized 2025 workshop
Whether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.
📌Chapters:
02:50 The Importance of Co-Creation in Complex Systems
05:43 Discovering Service Design and Design Thinking
08:34 Transformative Experiences in Design Education
11:40 Implementing Design Thinking in IT Projects
14:57 Building Diverse Teams for Innovation
17:53 Scaling Change Through Strategic Training
20:46 Productizing Services for Global Impact
25:22 Design Syncing as Organizational Glue
28:24 Designing for Public Value
31:04 Establishing Design Principles
34:44 Creating Change in Resistant Organizations
🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/
🔗 Where to find Andre: https://www.linkedin.com/in/marquet/
🔗 Learn more and join us live in Lisbon: https://www.productized.co
🎟️ Productized Conference 2025 | Oct 2025
Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!
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