In this first episode we start at the beginning and explain what Google Ads are, where they appear, how they work and we look at what types of advertisers should be using them.

We compare Google Ads to SEO and Social Media Advertising and walk through a basic campaign set up. We also describe the basic path that potential customer go down from searching on Google to converting on your website and we look at what you can do to remove roadblocks in this path.

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