Have you ever been told to be more “innovative” with your code? In this episode of Programming Leadership, Marcus and his guest, Rich Mironov, discuss the all too common disconnect between developers and those on the marketing side of organizations. According to Rich, this is the result of two very different work cultures existing in the same organization - one that’s collaborative and one that’s highly individualistic. The culture gap can be hard to cross. Thankfully, Rich has spent years coming up with solutions to bridge that gap. It’s not always easy, but Rich believes that it can be done through a better understanding of how the two cultures work along with constant education and communication.   Show Notes Differences in design principles between product and engineering management (1:35) Understanding the conflict between makers and marketers (6:22) How Rich helps marketers/sales develop a more useful frame for engineering (10:01) The “Innovation” Misconception (15:36) The culture gap between sales and development/product teams (21:46) Where does product management fit between sales and development? (26:31) Helping clients make effective organizational change (32:48)   Links: Guest’s Website: http://mironov.com  Guest’s email: mailto:rich@mironov.com Programming Leadership: http://www.programmingleadership.com