
Josh Sirlin, owner and designer behind the new chapter of Black Bear Brand, an iconic American brand founded in Seattle in the early 20th century.
Josh is responsible for reviving and rebuilding Black Bear Brand, a company deeply rooted in the classic workwear tradition of the American Northwest—bringing it back to relevance through a contemporary vision focused on quality, durability, and timeless design.
This thoughtful reinterpretation of the brand’s heritage has enabled its international expansion and the consolidation of operations in both— the United States and Japan.
Beyond his professional role, Josh is a passionate enthusiast of classic motorcycles, especially vintage Harley-Davidson models. This passion is clearly reflected in the aesthetic and adventurous spirit of Black Bear Brand—a brand that celebrates durability, history, and the culture of work and exploration.
Today we'll talk about how to live with passion and the resurgence of an American brand.
You can find Josh Sirlin on Instagram and Facebook as @joshuasirlin and Black Bear Brand on all social media platforms as @blackbearbrand and on their website: blackbearbrand.com
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Este episodio es presentado por McTorce for Education, la plataforma en consultoría en sistemas comerciales y competitividad para negocios que comercializan productos o servicios de alto valor, de la cual somos orgullosamente socios.
Si estás buscando incrementar la competitividad de tu empresa y mejorar tus resultados comerciales, visita mctorcegroup.com
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This episode is presented by McTorce for Education, the business systems and competitiveness consulting platform for businesses that market high-value products or services, of which we are proud partners.
If you are looking to increase your company's competitiveness and improve your business results, visit mctorcegroup.com