In this episode of Projecting Grandeur, we tackle one of the biggest traps in business conversations — time objections.

You’ve heard them all:

• “We’ll revisit after the holidays.”

• “It’s year-end; budgets are tight.”

• “Let’s wait until tax season is over.”

• “We’re slammed this month.”

Here’s the truth: It’s never really about time. These are surface-level excuses that hide the real objection — uncertainty, lack of clarity, or fear of commitment.

We’ll break down how to recognize when “time” is just a polite deflection, how to respectfully surface the real concern, and how to move the conversation forward with confidence and clarity.

“When someone says it’s not the right time, what they really mean is — they’re not yet convinced it’s worth making time for.”