Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGEHosted by Nicole Cook Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life. Jessica and Halayne share:✔ When Expo planning really starts✔ How shipping, booth builds, electrical, union rules, and deadlines all come together✔ The most common surprises new exhibitors never expect✔ Tips to avoid costly mistakes✔ What makes a trade show booth stand out today✔ Their most rewarding moments from the show floor✔ Why documentation, checklists, and backup plans are everything Whether you’re an exhibitor preparing for your first show or a seasoned pro looking to tighten up your strategy, this episode gives you a practical and highly entertaining look at the process. 👉 Subscribe for weekly episodes of Promo Perspectives!🎧 Available wherever you listen to podcasts.