AI is reshaping marketing and customer experience faster than anyone expected, and most teams are only scratching the surface. In this episode of Prose + Comms: Engagement, Unplugged, we break through the hype to explore how AI is changing the way marketers think, create, collaborate, and problem-solve. From boosting creativity to transforming everyday workflows, this conversation digs into the real impact AI is having behind the scenes.

Laura Smith and Brian Rowley sit down with Brad Hintze, EVP of Marketing at Crestron, for a candid look at what’s working, what isn’t, and where AI is headed next. Together, they unpack the wins, the failures, the misconceptions, and the legal questions shaping AI adoption across marketing and customer experience teams. Whether you’re experimenting with prompts or rethinking your entire workflow, this episode gives you a grounded, inside look at how AI can elevate your strategy today — and why creativity still starts with humans.

If you’d like to learn more about Brad Hintze, you can find him on LinkedIn.