Storytelling has become one of marketing’s favorite buzzwords, but has it lost its meaning? In this episode of Prose + Comms: Engagement, Unplugged, Brian and Laura unpack the evolution of storytelling in modern marketing and what it really takes to create memorable customer experiences. They explore why stories alone aren’t enough to connect with audiences anymore, and why today’s most impactful brands are shifting from storytelling to "storydoing" — aligning their words with authentic actions that demonstrate who they are and what they stand for.

Brian and Laura dig into the balance between creativity, authenticity, and action in brand marketing. They debate whether AI can truly tell a story, share examples of brands that “do” their story well, and highlight how collaboration with customers can make marketing more real, and more effective. Tune in to hear how the future of brand storytelling is being rewritten by those who live it, not just those who tell it.