Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients through directories), Claire shares a calm, reality-based perspective on what really works when i...
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Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients through directories), Claire shares a calm, reality-based perspective on what really works when i...
Why Directories Alone Aren’t Enough to Fill Your Therapy Practice
Prosper in Private Practice
26 minutes
4 months ago
Why Directories Alone Aren’t Enough to Fill Your Therapy Practice
Directory profiles like Counselling Directory and Psychology Today can be helpful—but they’re no longer enough to consistently fill your private practice. In today’s episode, I’m talking about why relying solely on directories is risky, and what proactive steps you can take to become more visible, build trust, and attract your ideal clients in a changing therapy landscape. Whether you're an in-person or online therapist, you'll walk away with practical ideas and plenty of reassurance that mar...
Prosper in Private Practice
Episode Summary: If you’ve ever felt pressured to show up on Instagram or TikTok just to get clients — this episode is for you. In today’s conversation, Claire unpacks the myths around social media marketing and explores where therapy clients are actually finding their therapists in 2025. Drawing on recent UK data (including the NCPS survey showing 66% of therapists get most of their new clients through directories), Claire shares a calm, reality-based perspective on what really works when i...
