From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)

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Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

Claire Feldman, Therapist Business Mentor

37 episodes

2 weeks ago

Welcome to "The Prosper in Private Practice" podcast, delivered by me, Claire Feldman - your experienced therapist and business mentor. I am here to guide you through the exciting yet overwhelming world of starting and growing your private practice. Are you ready to embark on your private practice journey but feeling a bit lost in the sea of details? Or perhaps you have already established your practice, but are struggling to reach your full potential? Well, you've come to the right place! In this podcast, we will dive deep into the essential strategies that will help you thrive in PP

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From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)

Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists

27 minutes 3 seconds

9 months ago

From Likes to Clients: Leveraging Instagram for Your Therapy Practice (Part 1)

Maximising Instagram for Your Therapy Practice: Key Insights and Strategies

In this episode, host Claire Feldman delves into effective Instagram marketing strategies for therapists. After a week-long discussion with her membership community focusing on Instagram, Claire shares key learnings and practical tips. She emphasises the importance of authenticity and intentionality in social media usage, addresses common frustrations with the platform, and highlights the crucial role of consistent branding. Claire also explores how therapists can use Instagram to connect with potential clients by showcasing their unique personalities and expertise. The episode is packed with actionable insights on engaging content creation, leveraging Instagram's algorithm, and understanding modern search behaviours to attract ideal clients.

00:00 Welcome and Introduction

00:32 The Love-Hate Relationship with Social Media

01:55 Using Instagram Effectively for Marketing

04:58 Creating Engaging Content on Instagram

07:30 Defining Your Ideal Client and Niche

09:31 Optimizing Your Instagram Profile

13:17 Adapting to Changing Search Behaviours

20:20 Overcoming Visibility Challenges

22:31 Conclusion and Next Steps