In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.

00:00 Introduction and Guest Welcome

00:17 Guest Background and Career Journey

01:50 Life Changes and Career Shift

02:54 Balancing Life and Instagram Marketing

04:24 Combining Marketing and Psychology

07:02 Effective Instagram Strategies for Therapists

12:44 The Role of Paid Ads in Marketing

21:53 Mentorship and Services Offered

24:43 Realistic Expectations and Conclusion