In this 8th episode of the Prosperity Podcast, Mark Sephton interviews Melanie Herschorn, CEO of Big Impact Books. They discuss the innovative process of writing a book in just one hour a week, focusing on the importance of storytelling and the marketing strategies that follow publication.
Melanie shares insights on how a book can serve as a powerful tool for personal and professional growth, and the emotional journey involved in writing and helping others share their stories. The conversation emphasizes the value of promoting one's work and the ongoing opportunities that arise from publishing a book.
Takeaways
Melanie helps clients publish books by speaking their ideas out loud.
The process involves asking questions to pull out content for each chapter.
Publishing a book is just the first step; marketing is crucial.
A book can open doors to speaking engagements and new clients.
Understanding the audience is key before writing a book.
Melanie emphasizes the importance of promoting books continuously.
The emotional connection in storytelling can be profound for both writer and reader.
Big Impact Books aims to help more people share their stories.
The publishing industry has predatory practices that authors should be aware of.
Melanie's approach is to make writing accessible for busy professionals.