In this episode of Protein Production Technology International, Jonathan Berger, CEO of The Kitchen, shares expert insights into food tech investing amid changing market conditions. He emphasizes the growing value of platform technologies and novel ingredients, particularly those supporting clean label goals and cost parity. Jonathan highlights the importance of deep market need validation, product-market fit, and founder focus, noting that today’s successful startups must combine long-term vision with short-term execution. He discusses the rise of alternative funding models and the critical role of industry partnerships, advising startups to engage corporates through well-prepared pilot programs. Ultimately, Jonathan underscores that smart investment today hinges on scalability, operational discipline, and realistic cost-down roadmaps.