"Motivating Through Challenges: Nick Vita's Leadership in the Cannabis Industry" Nick Vita, the co-founder and CEO of The Cannabist Company (formerly known as Columbia Care) joins Karson Humiston in Las Vegas to discuss various topics, including the rebranding of the company, the challenges and successes of building a cannabis business, and the importance of being a founder-led organization. They also touch on the current state of the cannabis industry and make predictions for the future. Nick shares his insights on hiring the right team members, motivating them in a challenging environment, and the importance of persistence and never giving up. Overall, the conversation highlights the resilience and determination required to succeed in the cannabis industry and the potential for growth and opportunities in the coming years.