In this episode Sarah hosts Assaad delve into his remarkable journey from Lebanon to Dubai, where he has spent 13 years thriving in the hospitality industry. Assaad shares his early experiences in Lebanon, where he began promoting events at a young age, and discusses the vibrant nightlife and community spirit that shaped his entrepreneurial mindset. He reflects on the rapid development of Dubai's hospitality scene, emphasizing the importance of networking, communication skills, and the right business strategies for success. Assaad also addresses the challenges of the current economic climate, the significance of investing in staff, and the cultural dynamics of hiring in the region. With anecdotes about his ventures, including the evolution of his recruitment platform, Coconut Jobs, and insights into the unique characteristics of Lebanese culture, this episode offers a fascinating look at the intersection of hospitality, entrepreneurship, and personal growth in a rapidly changing city. Key Takeaways Long-Term Commitment to Dubai: Assaad has been living in Dubai for 13 years, highlighting a strong connection to the city and its evolving hospitality scene. They initially moved for work opportunities in hospitality and have since established multiple businesses. Networking as a Core Strength: Building a robust network is emphasized as a critical asset in business. The individual believes that strong relationships and communication skills are essential for success in hospitality and recruitment, often leading to new business opportunities. Adaptability and Entrepreneurial Spirit: The journey from working in hospitality to launching various businesses demonstrates a proactive approach to entrepreneurship. The individual has successfully navigated challenges by leveraging their network and adapting to market demands. Impact of Cost of Living on Hospitality: Rising accommodation costs in Dubai are affecting the hospitality workforce, making it challenging for staff to make ends meet. This situation has led to a shift in hiring practices, with venues opting for seasonal staff or those who can manage their own accommodation. Cultural Dynamics in Hiring: While there may be preferences for certain nationalities in specific roles, the focus remains on personality, attitude, and ethics over race or nationality. The individual believes that the best candidates are those who align with the brand's values and can effectively communicate with customers. SOCIAL LINKS https://www.tiktok.com/@provocateurspodcast https://www.youtube.com/channel/UCPmCQvMWLaLTayKshPyGOEg Host Bio Sarah Moxom is the ultimate powerhouse—an accomplished serial entrepreneur, seasoned investor, and master of navigating the human connection. At just nineteen, she founded her first company, a thriving temporary staffing agency, which she has successfully led for over two decades. With a remarkable ability to blend business acumen with emotional intelligence, Sarah is passionate about exploring the intricate interplay of entrepreneurship, relationship dynamics, people skills, and leadership. Her wealth of experience and sharp insights into human behaviour make her a compelling guide through the challenges of life and business. Whether you’re looking to sharpen your communication skills, build stronger relationships, or take your ventures to the next level, Sarah is here to inspire and empower you every step of the way. https://sarahmoxom.co.uk/ This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/