Preparing for Spanish-language media interviews is about proper transcription and building connection. Sonia V. Diaz, President of the Hispanic Public Relations Association (HPRA) and founder of Zaid Communications, highlights the importance of crafting culturally resonant messages that truly speak to Spanish-speaking audiences. In this conversation, she shares thoughtful advice on how to choose the right spokesperson to authentically represent your message, and offers insights into HPRA’s growing impact and its vision to expand opportunities for Latino professionals across the communications industry.