Designer Gianni Masciopinto—winner of the 2025 Psychedelics Design Award—joins us to discuss speculative branding at the edge of legality and cultural transformation. Gianni shares why he left a secure design role to launch a solo studio, and how a fictional psychedelic chocolate concept sparked real-world recognition and collaboration.
We explore emotional intelligence in brand strategy, the tension between intuition and structure, and the role of time, meditation, and regeneration in the creative process. The conversation asks a timely question: What does responsible branding look like in emerging, stigmatized, or transformative industries like psychedelics?
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Intro music: Nutritious–in partnership with Liquid Culture
For more information and additional resources, please visit www.psychedelics.design