The DNA of a Powerful Brand

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Public Figure Society

Torund Bryhn

94 episodes

5 months ago

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.

All content for Public Figure Society is the property of Torund Bryhn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.

Business

Education,

Society & Culture

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The DNA of a Powerful Brand

Public Figure Society

55 minutes 28 seconds

6 months ago

The DNA of a Powerful Brand

Patrick Hanlon is back and we dive into the DNA of brand. Even with the rise of AI and the changes happening in culture, the foundation remains the same. The DNA is branding. We explore the elements behind belief, community, and identity, and how they apply to both personal and business brands. We talk about what AI can and cannot do when it comes to storytelling, and why building real connection is still the core of any lasting brand. If you are navigating influence or trying to create momentum in a noisy world, this is your map.

Key Takeaways

Primal Branding is about building belief, not just visibility
The seven elements of the Primal Code create long-term brand value
Storytelling is how humans connect and remember
Personal branding starts with a strong, unique narrative
AI can support your brand strategy but cannot replace human creativity
Building a community creates more momentum than building a personal brand alone
A clear creation story is essential to attract the right audience
Performance marketing drives attention, but brand building drives loyalty
People want something to believe in, not just a product
It takes courage and consistency to lead a movement

Chapters

00:00 Introduction to Primal Branding

07:43 Personal Branding as Identity

14:59 The Role of AI in Modern Branding

24:01 Storytelling as a Competitive Advantage

30:14 Navigating Performance Marketing and Brand Building

36:05 Why Preference Drives Growth

38:49 The Creation Story and Its Impact

42:24 Why Community Beats Personal Branding

46:06 The Second Follower and Building Belief

52:35 Patrick's Journey to the Primal Code

59:39 The Future of Branding in the Age of AI

Patrick Hanlon is the founder and CEO of Primal Branding, a strategic brand consultancy built around the breakthrough framework introduced in his book Primal Branding—a modern classic that’s become required reading at YouTube and a go-to playbook for marketers worldwide.

Hanlon’s core belief: brands are belief systems. In today’s world, where audiences are burned out on interruption and hype, Primal Branding offers a clear blueprint for building communities through story, meaning, and shared identity—not just pushing messages through a megaphone. His work bridges the gap between digital, social, and traditional marketing, providing the unifying theory behind content that connects and spreads.

Over the years, Patrick and his team have launched new ventures and re-engineered iconic brands across the globe. His client list includes Levi's, PepsiCo, Shopify, Fossil, Experian, PayPal, Yum!, Kraft, Bungie, Time Warner Cable, GOOD/Upworthy, Brave Software, and The United Nations.

A frequent keynote speaker and thought leader, Patrick has spoken at TEDx, IDEO, NYU, Parsons, the American Marketing Association, and more. His insights have been featured in Fast Company, Forbes, BusinessWeek Online, Inc., Entrepreneur, and NPR, and he has appeared on CNBC, Fox Business, and as a subject matter expert on branding in the documentary series The Kennedy Files.

LinkedIn: https://www.linkedin.com/in/patrick-hanlon-primalbranding/

Website: https://www.primalbranding.co/

Hosted on Acast. See acast.com/privacy for more information.

Public Figure Society

**Welcome to The Public Figure Society,** the podcast where we imagine, strategize, and philosophize about the future we want to create. We are living in unprecedented times—institutions are crumbling, the gatekeepers no longer hold the keys, and we have become the architects of not just our lives but also the changemakers of society with a simple swipe or follow.

Today, we are all public figures in a society where AI is no longer just a tool; it has become an integral part of our lives, taking over tasks and automating in ways that push us into leadership—whether we are ready or not. As AI steps in as our taskmaster, we are thrust into taking ownership of our personal brands, decisions, and influence like never before. But with this newfound power comes the challenge of balancing visibility and privacy in a world where influence is currency.

This podcast is dedicated to exploring these shifts, providing insights and practical tools to help you navigate this new era with confidence. We'll engage in thought-provoking conversations with inventors, innovators, and trailblazers who are rewriting the future and redefining influence in this revolution of change. But it's not just about the experts—it's about everyday people who are embracing these changes, stepping up, and finding their unique place in this new world.

Everyone has something valuable to contribute, and together, we can rewrite the future.

The episodes will focus on:

❖ The Visionaries Leading the Shift – Learn from leaders driving transformation across industries.

❖ The Technologies Powering Change – Gain insight into AI, robotics, tools, and tactics that are reshaping productivity, communication, and influence.

❖ Strategies for Thriving as a Public Figure—Discover practical frameworks, tools, and actionable insights to adapt, show up authentically, and succeed in digital and real-life spaces.

Through in-depth conversations and real-world examples —ranging from CEOs and entrepreneurs to technologists and academics—we uncover the patterns, trends, and tactics that redefine leadership in this connected world.

Join us as we dive deep into the role of the changing role of public figure, master the art and science of influence, and discover how to rewrite our future.

Hosted on Acast. See acast.com/privacy for more information.