Jes Scholz: What Publishers Should Stop Doing in the AI Era

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/1f/bf/30/1fbf3022-6663-d768-8920-3b1c5a26730c/mza_16594412840833101905.jpg/600x600bb.jpg

Publisher SEO Podcast: Mit Moritz Serif

Moritz Serif

4 episodes

1 week ago

Was bringt Traffic bei Google Discover? Was sorgt für nachhaltiges Abo-Wachstum und Werbeeinnahmen? Im Publisher SEO Podcast spricht Moritz Serif mit Branchenprofis über Strategien, SEO-Trends und AI-Entwicklungen für Verlage und Redaktionen. Impressum Angaben gemäß § 5 DDG und § 18 Abs. 2 MStV Moritz Serif Werftstraße 15-17 68159 Mannheim USt.-ID: DE452416095 Telefon: 0176 666 13 660 Inhaltlich verantwortlich gemäß § 18 Abs. 2 MStV: Moritz Serif, Anschrift wie oben Umsatzsteuer-Identifikationsnummer gemäß §27a Umsatzsteuergesetz: DE452416095

Marketing

Business

RSS

All content for Publisher SEO Podcast: Mit Moritz Serif is the property of Moritz Serif and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43901528/43901528-1754565025764-07b599a7790c6.jpg

Jes Scholz: What Publishers Should Stop Doing in the AI Era

Publisher SEO Podcast: Mit Moritz Serif

38 minutes 30 seconds

1 week ago

Jes Scholz: What Publishers Should Stop Doing in the AI Era

In this episode, Moritz Serif speaks with growth marketing and SEO expert Jes Scholz about the essential steps publishers should take in the AI era.
The discussion covers Google’s role in distribution, crawlability for AI systems, branding, current challenges for publishers, monetization, visibility, trust, influencer dynamics, distribution-worthy content, Google Discover, journalism, and overhyped AI trends.

About the podcast:
Publisher SEO Podcast is aimed at newsrooms, media companies, and industry professionals who want to increase and better monetize their traffic through Google platforms such as Discover, News, and Search.

The host is Moritz Serif - a freelance News SEO consultant, author, and advisor.

He has worked with Ippen, t-online, Frankfurter Rundschau, and Funke. His focus areas include Discover optimization, subscription strategies, and the use of AI in day-to-day editorial work.

Want to be a guest on the podcast? Contact me on LinkedIn: https://www.linkedin.com/in/moritz-serif/
For consulting on Google Discover: https://moritz-serif.de

Music: Geister sind down mit mir, Fritz Pfleumer, licensed by Jakob Geyer
Image rights: Claus Morgenstern