Summary

In this episode, Mo Arbas and Paul Miller engage with Trisha Floyd, a CPA firm owner, discussing her journey in transitioning from traditional accounting to advisory services. Trisha shares insights on the importance of client education, building trust, and the integration of wealth management into CPA practices. The conversation highlights the evolving landscape of the service industry and the opportunities for CPAs to provide higher levels of service and support to their clients.

Takeaways

• Trisha Floyd emphasizes the importance of client education in advisory services.
• Building trust is crucial for CPAs to effectively offer wealth management.
• The integration of wealth management into CPA practices can enhance client relationships.
• Understanding client needs goes beyond tax returns; it's about holistic financial planning.
• Trisha's firm aims to provide customized plans for clients of all ages.
• The service industry is evolving, with a growing demand for comprehensive financial services.
• CPAs can leverage their expertise to offer higher levels of service and support.
• Effective communication and asking the right questions can uncover additional client needs.
• The future of advisory services lies in the ability to adapt and provide tailored solutions.
• Trisha is excited about the potential of marrying CPA services with wealth management.

Keywords: CPA, advisory services, wealth management, client education, financial planning, trust, client relationships, service industry, tax planning, financial advisory