How Jean-Luc Daigle Built One of New England’s Fastest Growing Sneaker Conventions From Scratch

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Purpose-Driven Progress

Jacob Hicks

53 episodes

1 day ago

Life can feel overwhelming—but it doesn’t have to. On Purpose Driven Progress, Jacob Hicks—sales professional, coach, and speaker—shares honest stories, proven strategies, and practical systems that help you move forward when life feels stuck. Along with inspiring guests, Jacob helps you break through fear, thrive under pressure, and take bold steps toward building a meaningful, impactful life.

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Self-Improvement

Education

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How Jean-Luc Daigle Built One of New England’s Fastest Growing Sneaker Conventions From Scratch

Purpose-Driven Progress

34 minutes 1 second

3 months ago

How Jean-Luc Daigle Built One of New England’s Fastest Growing Sneaker Conventions From Scratch

What does it take to turn your sneaker obsession into a full-fledged business and cultural movement?

In this episode of Purpose Driven Progress, I sit down with Jean-Luc Daigle, a sneakerhead-turned-event-organizer and hospital budget analyst by day, who's quietly building one of the most buzzed-about sneaker conventions in New England—For the Culture CT.

We dive into:

Why Jean-Luc left investment banking ambitions to pursue community and culture
The terrifying moment just days before launch when they had <10 vendor tables sold
How he and his friends built brand trust by hitting every event they could
What makes a truly great sneaker event in an oversaturated market
How sneaker culture has evolved from niche hobby to global force
The counterfeit challenge: how to spot fakes and protect your collection
How to get started as a sneaker collector (or reseller) in 2025
Scaling an event business while working full-time
What it means to build for the community, not just the hype

This conversation is packed with raw entrepreneurial insights, community-first thinking, and sneaker wisdom from someone who's been in the trenches—from long lines and fake kicks to scaling up a passion project with purpose.

#Sneakerhead #SneakerCon #ForTheCultureCT #EventMarketing #Entrepreneurship #SideHustle #CommunityBuilder #StreetwearCulture #FakeSneakers #SneakerAuthenticity #PodcastInterview #PurposeDrivenProgress #JeanLucDaigle