Purpose NIL; University of Oklahoma Women’s Basketball Zya Vann: Finding Purpose Beyond the Court In this conversation, Zya Vann, a rising star in University of Oklahoma Women's basketball, shares her journey and the profound influence of her family on her life and career. The discussion explores the importance of understanding one's purpose, especially in the context of Name, Image, and Likeness (NIL) opportunities for athletes. Zya reflects on her grandfather's optimistic nature, her parents' support, and how these relationships shape her identity both on and off the court. The conversation emphasizes the significance of feelings in defining purpose and the role of personal branding in an athlete's career.   takeaways Zya Vann is a rising star in women's basketball. Family plays a crucial role in shaping Zya's identity. Understanding one's purpose is essential for athletes. NIL opportunities extend beyond just athletes. Feelings are foundational in defining one's purpose. Zya's grandfather was a significant source of encouragement. The importance of mental health support from family. Zya's journey includes balancing academics and athletics. Personal branding is vital for monetizing NIL. Zya aims to inspire others through her story. titles Finding Purpose in Sports and Life Zya Vann: A Rising Star's Journey Sound Bites "Zaya's story will inspire you." "NIL isn't just for athletes." "Purpose is always founded in feelings." Chapters 00:00 Introduction to Purpose NIL and Zya Vann 01:28 Zya's Journey in Basketball and Academics 04:44 Exploring Zya's Purpose and NIL Goals 06:19 Defining Purpose Through Personal Stories 07:24 Identifying Influencers and Support Systems 13:39 Honoring Legacy and Moving Forward 14:43 Honoring Legacy and Influence 15:28 Identifying Core Feelings 16:03 Living Your Purpose 16:45 Navigating Personal and Societal Challenges 17:45 Finding Peace Amidst Chaos 17:57 Transforming Feelings into Purpose   Keywords Zya Vann, NIL, women's basketball, purpose, family influence, personal branding, mental health, communication, Oklahoma University, athlete development   Recorded on September 18, 2025 Zya Vann in Norman, OK James M. Rink in Nashville, TN   PNIL008