University of Oklahoma Women’s Basketball Guard, Zaya Vann shares how purpose, mental strength, and emotional intelligence shape her basketball journey. Summary In this episode of Purpose NIL, host James M. Rink engages with Zaya Vann, a guard for the University of Oklahoma's women's basketball team. They discuss the importance of identifying one's purpose, both in athletics and in life, and how this purpose can align with business opportunities. Zaya shares her insights on the role of a guard in basketball, her core feelings and actions, and the groups she wishes to influence for the greater good. The conversation also touches on mental health challenges faced by athletes and the potential career paths in communications. takeaways Zaya is studying communications and aspires to play in the WNBA. Purpose entrepreneurship helps athletes build meaningful careers. A guard in basketball is responsible for handling the ball and setting up teammates. Core feelings like peace and gratitude can enhance team performance. Overcoming challenges is essential for athletes and leaders. Businesses with a purpose can be more profitable than those focused solely on profits. Zaya wants to influence athletes and special needs communities. Mental health challenges are prevalent among college students. Identifying one's purpose can lead to greater emotional intelligence. Women athletes have a unique opportunity to inspire other women. Sound Bites "It's purpose entrepreneurship." "I want to influence other athletes." "I want to be a living testimony." Chapters 00:00 Introduction to Purpose and NIL Careers 01:25 Basketball Practice Insights and Team Dynamics 03:45 Core Feelings and Actions in Basketball 06:36 Aligning Personal Purpose with Brand Missions 07:39 The Connection with Brands: Nike and Legos 09:27 Influencing Athletes and Baby Boomers 10:31 The Importance of Influencing Special Needs and Minorities 13:53 Influencing Minorities and Women 16:11 Exploring Career Paths in Communications 17:22 Balancing Sports and Mental Health 17:46 Navigating Mental Health Challenges 19:41 Understanding Purpose and Feelings   Recorded on September 25, 2025 Zya Vann in Norman, OK James M. Rink in Nashville, TN   PNIL 010