Purpose Wins! OU Football’s John Locke’s Story. In this episode of Purpose NIL, Emmy Award-winning host James M. Rink sits down with University of Oklahoma tight end John Locke. Together, they explore how defining a personal purpose statement can fuel performance on the field and shape life beyond football. John shares his drafts of purpose statements, anchored in love, gratitude, passion, and inspiration. Their conversation reveals how purpose clarifies decisions, strengthens leadership, and builds a personal brand that inspires teammates, family, and future generations. Takeaways Empower student athletes to define their life's purpose. NIL opportunities extend beyond college athletes to anyone with a personal brand. A purpose statement can help build a personal brand. John’s Core feelings include love, gratitude, passion, and inspiration. Action words are essential for defining purpose in life. Drafting a purpose statement requires reflection and revision. Living your purpose can inspire others, especially children. Purpose can guide actions in sports and personal life. A daily personal purpose plan can help navigate challenges. Purpose statements should be broad yet personal, encompassing all aspects of life.   Recorded on April 4, 2025 John Locke in Norman, OK James M. Rink in Nashville, TN   PNIL 004