Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
How Marc Goodin Built Storage Authority into a Self-Storage Franchise Empire
Pursuit of Profit: The Franchise Business Podcast
48 minutes
3 months ago
How Marc Goodin Built Storage Authority into a Self-Storage Franchise Empire
Episode 97: On this episode of Pursuit of Profit, Cliff talks with Marc Goodin, founder of Storage Authority. Marc is a civil engineer turned self-storage visionary after decades designing storage facilities for other people. Mark built his own and then built a franchise system around it and he's helping everyday investors tap into a 40, $50 billion industry once dominated by REITs and real estate giants.
Storage Authority delivers Ritz Carlton like service and charges a premium for it. And the best part, the model doesn't just produce revenue, it attracts big financing. High margin performance and low industry failure rate. Banks are very comfortable with this model. Take a listen to find out why...
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Timestamps:
00:00 Intro
02:43 how Marc built Storage Authority
05:43 financing and revenue of a Storage Authority franchise
21:00 why Storage Authority is known as the "Ritz" of self-storage
24:24 what are the real estate numbers for a franchise
37:52 number of employees
40:18 distribution channel
44:10 the future of Storage Authority
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Links:
Storage Authority
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Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram - /franocity
👍 Facebook - /franocity
💼 LinkedIn - /cliffnonnenmacher
💼 LinkedIn - /justinguevara
* Consult with Cliff and Justin @Franocity
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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.
Pursuit of Profit: The Franchise Business Podcast
Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
