Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
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Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
Turning A Dirty Job Into Big Profits with Daniel Sturgis of Scoop Brothers
Pursuit of Profit: The Franchise Business Podcast
35 minutes
3 months ago
Turning A Dirty Job Into Big Profits with Daniel Sturgis of Scoop Brothers
Episode 96: On this episode of Pursuit of Profit, Cliff talks with Daniel Sturgis, founder of Scoop Brothers, an unlikely business scooping dog poop. Daniel has figured out a way to turn a very dirty job into a clean profit. In 2024 alone he brought in more than $400K in revenue. There are 89.5 million dogs in the US, each one poops at least twice a day, that's 65 billion piles a year - and someone has to pick them up. Daniel figured out operating leverage and underutilized labor capacity - as revenue climbs his costs barely budge. This is not just about dog poop, it's about recognizing overlooked markets, building a system that scales and turning a dirty job into a dream opportunity for a franchisee. Take a listen...
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Timestamps:
00:00 Intro
02:30 Brown gold history
05:51 Monetize the brown gold
08:20 Services
12:46 Subscription membership
16:42 Technology
18:15 Marketing
19:57 Who's the customer
24:24 Numbers
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Links:
Scoop Brothers
Watch the Pursuit of Profit on YouTube!
Connect with Cliff and Justin:
🌐 Website - https://franocity.com/
📷 Instagram - /franocity
👍 Facebook - /franocity
💼 LinkedIn - /cliffnonnenmacher
💼 LinkedIn - /justinguevara
* Consult with Cliff and Justin @Franocity
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Welcome to "Pursuit of Profit," the raw and unfiltered podcast where Cliff pulls no punches to guide aspiring entrepreneurs, business owners, and franchisees on their journey to create wealth, financial abundance, and ultimate personal growth. If you're seeking sugar-coated advice and constant reassurance, this podcast may not be for you. But if you crave unapologetic honesty and a dose of tough love, then you've come to the right place.
Pursuit of Profit: The Franchise Business Podcast
Welcome to Pursuit of Profit, the franchise business podcast hosted by Cliff Nonnenmacher, franchise consultant, co-founder of Franocity, and co-author of "Beyond the Brand." Each episode delivers raw, unfiltered insights for aspiring franchisees, multi-unit operators, franchisors, and entrepreneurs who are serious about building wealth through franchising. Cliff shares real-world strategies on buying a franchise, running a franchise business, and scaling for long-term success. No fluff, just straight talk. Together with his business partner and fellow co-author Justin Guevara, Cliff has helped hundreds of people navigate the world of franchising through Franocity's 100% free consulting services. Their mission is simple: help you achieve financial freedom through franchise ownership and live your life fearlessly.
