Episode 11 - Positioning and Niching down a Startup

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Push to Prod

Colin & Dan

15 episodes

4 months ago

Col & Dan talk all things startups, SAAS, and the business of running software companies. Colin co-founded Userlot and chats about the journey of building his second SAAS. Dan is building a SaaS for the first time and learning as he goes. Listen along and enjoy the ride.

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Entrepreneurship

Technology,

Business

Episode 11 - Positioning and Niching down a Startup

Push to Prod

50 minutes

2 years ago

Episode 11 - Positioning and Niching down a Startup

We chat about positioning and niches and focus on how applicable this is to a startup or not. We run through April Dunford's positioning framework from her book 'Obviously Awesome'

[00:35] - Intro - And Dan & Colin are catching up in IRL!!
[01:59] - Long weekend activities
[04:29] - Dan's update on his SAAS
[05:20] - Update on Userlot & Positioning introduction
[07:15] - Introduction and what is positioning?
[13:17] - April Dunford's Obviously Awesome book and positioning process.
[16:36] - 5 (6) Step Positioning Process
[31:36] - Does an early stage business need to position with no customers?
[34:18] - Userlot's thoughts on niches
[44:20] - Learnings about positioning
[45:50] - Closing out

Shoutouts to https://twitter.com/Mortenbrekkes & https://twitter.com/icebearlabs

Colin's review of Obviously Awesome
April's new podcast - https://www.positioning.show/

Visit us at www.pushtoprod.show - follow us on twitter @pushtoprodpod and we'd love questions or comments via email to pushtoprodpod@gmail.com