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Rubail Birwadker of Visa says agentic commerce will only scale if identity, permissions and risk controls are built into the transaction.
How CVS Is Turning First-Party Data Into Its Retail Media Power Play
PYMNTS Podcast
28 minutes
1 month ago
How CVS Is Turning First-Party Data Into Its Retail Media Power Play
Personalization at scale requires moving from shoppers to signals, and Parbinder "Parbs" Dhariwal, VP and General Manager at CVS Media Exchange, shares why the retailer’s media network is focused on a future where every aisle, every screen, and yes, every long register receipt, is part of a larger conversation between brand and consumer.
PYMNTS Podcast
Rubail Birwadker of Visa says agentic commerce will only scale if identity, permissions and risk controls are built into the transaction.
