B Corp is  a movement that brings together thousands of companies worldwide and that seeks to transform the economy by demonstrating, through the achievements of the B Corp community, that it is possible to reconcile the profit motive (for profit) and the collective interest (for purpose). Their standards  affect not only companies' business models and value chains, but also that drives a cultural transformation. You can not be exactly the same person in a B Corp. Their approach is an invitation for becoming more conscious and mindful of our ecosystems as companies, and also as people. In this episode, I interview Augustin Boulot, Executive Director of B Lab France. To know more, visit www.bcorporation.net