In the final episode of QInsight Season 1, hosts Steve Clarke and Alastair Jupp are joined by Will Hansen, Sales Lead at Xtremepush, to explore how AI is reshaping customer engagement, marketing, and CRM strategy.
From AI decision-making and campaigns that write themselves to the growing power of customer data platforms (CDPs), Will shares how brands can use AI to connect systems, understand behaviour, and act faster, without losing the human element.
The discussion moves beyond automation to explore what “good AI” really looks like, the role of clean, connected data, and how agentic AI will soon change the way teams create, target, and deliver campaigns.
It’s a grounded, forward-looking conversation about the balance between trust, technology, and timing, and what it takes to future-proof your CRM and marketing strategy in the age of AI.