From culture setting to finding big-time industry supporters, like former Subway president Doug Fry, Brasa Peruvian Kitchen wants to redefine the fast casual model (it just recently opened in NYC for the first time). We explore the brand’s rise, its big plans for 2026, and how the concept is going to chart growth by staying true to a mission that stands out in a crowded field.
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From culture setting to finding big-time industry supporters, like former Subway president Doug Fry, Brasa Peruvian Kitchen wants to redefine the fast casual model (it just recently opened in NYC for the first time). We explore the brand’s rise, its big plans for 2026, and how the concept is going to chart growth by staying true to a mission that stands out in a crowded field.
Why Nostalgia is Not a Strategy, and How to Future-Proof Your QSR Brand, with Mike Perry
QSR Uncut
48 minutes
1 month ago
Why Nostalgia is Not a Strategy, and How to Future-Proof Your QSR Brand, with Mike Perry
Mike Perry, founder and chief creative officer at hospitality, food and beverage brand agency Tavern, joins QSR editorial director Danny Klein to discuss how restaurants can endure in today’s weary consumer environment. Why is brand identity mission critical? What missteps are some classic chains making with design and marketing? We explore the industry, from Starbucks to Cracker Barrel to Sizzler, and more, laying the roadmap for reinvention, and what’s to come. Perry’s 15-plus year career s...
QSR Uncut
From culture setting to finding big-time industry supporters, like former Subway president Doug Fry, Brasa Peruvian Kitchen wants to redefine the fast casual model (it just recently opened in NYC for the first time). We explore the brand’s rise, its big plans for 2026, and how the concept is going to chart growth by staying true to a mission that stands out in a crowded field.
