Rita’s Italian Ice & Frozen Custard Chief Development Officer Lawrence Brown joins QSR Uncut this week to discuss how the 40-year-old Philly-based frozen treat brand is blending its nostalgic roots with a forward-looking growth strategy to stay ahead. We’ll get into the fast casual’s asset strategy, where it’s looking to develop, and how it’s finding the right partners to fuel development for a nearly 600-unit chain with 35-plus stores projected for this year.
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Rita’s Italian Ice & Frozen Custard Chief Development Officer Lawrence Brown joins QSR Uncut this week to discuss how the 40-year-old Philly-based frozen treat brand is blending its nostalgic roots with a forward-looking growth strategy to stay ahead. We’ll get into the fast casual’s asset strategy, where it’s looking to develop, and how it’s finding the right partners to fuel development for a nearly 600-unit chain with 35-plus stores projected for this year.
Starbucks’ strategy pivot to “turn coffee houses into living rooms” and get back to its “third place” was one of the biggest topics of 2025 and promises to grab headlines in 2026. The decision offers abundant lessons for QSRs, as Pete Champion, managing partner at brand experience agency I-AM, shares with QSR editorial director Danny Klein on this episode of QSR Uncut. Pete brings over 20 years’ experience in brand environments, having worked with industry giants including Starbucks, Costa Co...
QSR Uncut
Rita’s Italian Ice & Frozen Custard Chief Development Officer Lawrence Brown joins QSR Uncut this week to discuss how the 40-year-old Philly-based frozen treat brand is blending its nostalgic roots with a forward-looking growth strategy to stay ahead. We’ll get into the fast casual’s asset strategy, where it’s looking to develop, and how it’s finding the right partners to fuel development for a nearly 600-unit chain with 35-plus stores projected for this year.
