Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
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Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
Raise Your Confidence by Strategically Stacking Evidence
Quality during Design
10 minutes
2 months ago
Raise Your Confidence by Strategically Stacking Evidence
Late-stage design just hit a snag—now comes the moment that separates guesswork from great engineering. We walk through a clear, repeatable method to investigate unexpected failures and make high-impact decisions with confidence. Instead of hunting for a perfect test, we set a confidence target and stack multiple forms of imperfect evidence until we close the gap. If you’re navigating late-stage product development and want a calm, methodical way to move from 40% to 90% confidence, this fram...
Quality during Design
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
