Ever face a late-stage design decision where your gut says “maybe,” finance says “no,” and the schedule says “hurry”? We unpack a simple way to make those calls with more clarity: using expected value to connect confidence, upside, and downside into one sober view of net benefit. No jargon, no spreadsheets required—just a clear framework that helps you see when a $50,000 test buys real certainty, and when the right move is to ship. Still, numbers don’t get the final say. The goal isn’t...
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Ever face a late-stage design decision where your gut says “maybe,” finance says “no,” and the schedule says “hurry”? We unpack a simple way to make those calls with more clarity: using expected value to connect confidence, upside, and downside into one sober view of net benefit. No jargon, no spreadsheets required—just a clear framework that helps you see when a $50,000 test buys real certainty, and when the right move is to ship. Still, numbers don’t get the final say. The goal isn’t...
The Hidden Costs of Poor Concept Development in Product Design
Quality during Design
16 minutes
7 months ago
The Hidden Costs of Poor Concept Development in Product Design
Send us a text The hidden costs of poor product development can devastate your project timeline, budget, and ultimate market success. Drawing from Dr. Robert Cooper's research, this episode reveals how skipping proper concept development—the critical "fuzzy front end" of product design—leads many teams into a costly "ready-fire-aim" approach. Most development teams dedicate a mere 16% of project time to concept work, despite evidence showing successful products allocate 75% more resources to...
Quality during Design
Ever face a late-stage design decision where your gut says “maybe,” finance says “no,” and the schedule says “hurry”? We unpack a simple way to make those calls with more clarity: using expected value to connect confidence, upside, and downside into one sober view of net benefit. No jargon, no spreadsheets required—just a clear framework that helps you see when a $50,000 test buys real certainty, and when the right move is to ship. Still, numbers don’t get the final say. The goal isn’t...
