Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
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Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
Uncovering Customer Desires: Understanding Benefits in Concept Development
Quality during Design
13 minutes
6 months ago
Uncovering Customer Desires: Understanding Benefits in Concept Development
Send us a text What truly matters in product design – the features you create or the benefits users experience? In this exploration of a cornerstone concept, we dive into the critical distinction between benefits and features that can make or break your product development efforts. Benefits describe your users' experience – the positive outcomes and emotional connections that result from using your product. Features, meanwhile, are the tangible, measurable components that make your product w...
Quality during Design
Your team spent six weeks on a feature that got rejected in the demo. Your engineers built a prototype that totally missed the mark. This misalignment is the design fog, and it’s where most product failures are born in the uncomfortable space of the fuzzy front end. In this episode: • Learn why jumping to prototypes introduces fixedness, robbing your team of the chance to define true user requirements. • Understand the symptoms of the design fog, including the silent assumptions problem and t...
