Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: info@twentify.com
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: info@twentify.com
E02: The Fabulous Faces of Retail: Beauty Store Chains Personified
QualsTalks
11 minutes
7 months ago
E02: The Fabulous Faces of Retail: Beauty Store Chains Personified
What if your favorite beauty store chains were people? In this playful and insightful episode, host Bilge Terzioğlu, Ph.D. chats with Quals.AI about a unique qualitative study that asked Londoners to imagine Boots, Superdrug, John Lewis, and SpaceNK as family members and job candidates. Through clever projective techniques and real consumer voices, the episode uncovers how each brand carries its own emotional personality—from Boots’ dependable, maternal warmth to SpaceNK’s elusive luxury vibe. It’s a fresh way to understand brand perception and what truly shapes our connection to beauty retailers.
QualsTalks
Smarter Research. Deep Insights. Powered by Quals.AI.
QualsTalks is a podcast where Bilge Terzioğlu, Ph.D. explores how AI is transforming qualitative research. In each episode, we dive into real consumer understanding projects powered by Quals AI — a multilingual, AI-driven platform that helps researchers design, run, and analyze qualitative studies faster and smarter.
From translating questions to smart research designs to real-time insights across markets, we uncover how AI enhances depth, speed, and accuracy in qualitative research.
🎧 Tune in to hear the latest trends, global insights, and how technology is reshaping the future of understanding people.
👉 For more reports, visit quals.ai or twentify.com
Get in touch: info@twentify.com
