In our latest QualsTalks podcast, I (Bilge Terzioğlu, Ph.D.) sit down with Quals.AI — our tireless AI research partner — to unpack why people don’t just drink water, they drink stories. From the crisp allure of Evian to the luxurious vibes of Voss, bottled water brands have carved out emotional spaces in people’s lives. But how did we get here? What makes one bottled water feel premium, another “practical,” and another meh? We explore insights from 30 UK consumers, gathered and analyzed by Quals.AI, diving into: ✔ How brand identity shapes loyalty (yes, even with something as simple as water!) ✔ The surprising emotional connections people form with bottles, labels, and taste ✔ What this says about human psychology, habits, and the little rituals we create It’s a conversation full of humor, behavioral insight, and the kind of tiny details that reveal bigger truths about consumer life.