While overall alcohol consumption is still rising, young people are going in the opposite direction. We’ve heard the headlines. But we wanted to understand the why. That’s why we conducted 100 in-depth interviews with Gen Z participants across California, Florida, Illinois, and New York—analyzed by our AI-powered research tool, Quals.AI. 🔹 Why abstaining feels like the new rebellion 🔹 How control, clarity, and quiet decisions are replacing loud nights 🔹 The surprising role of anxiety, peer dynamics, family trauma, and inflation 🔹 And why not doing something might be Gen Z’s boldest move yet From mocktails to mindfulness, this is more than just a health trend. It’s a generational reset. 🎧 Give it a listen and let us know—are we finally rewriting what “a good time” looks like?