What makes scooped ice cream feel like more than just a dessert? In this 10-minute episode, I sit down with my AI research partner, Quals.AI, to explore the emotional and sensory universe surrounding scooped ice cream in the UK. Based on 30 in-depth interviews conducted in June 2025, we uncover why Brits don’t just eat ice cream—they feel it. 💬 We talk about: Why scooped feels “fresh,” “social,” and “special” How packaged ice cream plays a very different—but equally valid—role What happens when you ask someone to describe ice cream to someone who’s never heard of it And yes… the surprisingly serious role of hygiene in choosing a scoop It’s a conversation about joy, nostalgia, indulgence, and consumer behavior—with a dash of whipped cream on top.