For some, it’s just a bit of sparkle. For others, it’s a glimpse of childhood slipping away. In this episode, I chat with my AI research partner, Quals.AI, about what happens when children’s cosmetics enter the lives of young girls — and the hearts and minds of their mothers. Through in-depth interviews, we heard stories filled with joy, nostalgia, caution, and the constant balancing act between letting kids explore and keeping them safe. 💬 We share stories about: The first time a mother sees her child reach for makeup — and the emotions it stirs How makeup can be creative play or social pressure, depending on the context What “child-friendly” means to real parents, beyond the label on a box The quiet ways mothers model confidence and self-worth These aren’t just conversations about products — they’re conversations about childhood, values, and the kind of world we want our kids to grow up in.