We all know the old marketing advice: "Sell benefits, not features."
We know we should be selling "peace of mind" rather than "40 years of experience." Yet, so many smart leaders default back to listing their credentials, processes, and specs.
Why is it so hard to make the shift?
In this episode, Jennifer Swineford reveals the hidden psychological block she calls the "Imposter Syndrome Shield" that keeps business owners stuck in the weeds.
You'll learn how to give yourself permission to stop being the rockstar and start being the guide.
Plus, you'll get a step-by-step framework—The Pain-Solution Bridge—to help you find your customers' exact "pain language" and assemble a message that connects on a deep emotional level.
In this episode, you will learn:
✅ The real emotional reason we hide behind our features and credentials.
✅ How to overcome the fear of being a fraud by shifting from "Hero" to "Guide."
✅ 2 simple ways to find your customers' exact words without guessing (including the "Amazon Review" trick).
✅ A simple 3-part framework to build marketing copy that converts.
✅ Why simplifying your message doesn't devalue your expertise—it actually increases your value.
✨ Ready to finally clarify your message and stop shouting into the void?
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