If you are building some form of software or doing new product development, you will never feel like you have enough time. Lots of people out there have a little startup or they are trying to build something, and that is a big part of what this channel is about. I just want to explain what has happened and why I am talking about this. I try to document all of the things I am going through.

I am a real life professor. My job is normally to do research most of the time, 80 percent of the time, and 20 percent is to teach, plus all the emails and administrative stuff. I am always doing research, and I am building the R3ciprocity Project in between all of these moments. It is foolish to jump into something without a safety net, so you do it on your part-time until you get the damn thing working. But you never have enough time at any given moment.

We started on a project back in May. It is now late October. I was really excited about this feature because I think it is quite revolutionary. You can call it the TikTok of science. It went live today. I planned for so long to be excited about it, but when it went live I realized I cannot tell anybody because I have to get to work. My wife is at home. She is a doctor, a veterinarian, and she gets one day off a week. I cannot stay at home to talk about it, so I have to do it from my car. It feels like this endless sense of not having enough time.

I need to publish a book. I need to put it together. I never have enough time. My work is my priority, my family is my other priority, my health. I am trying to do it in all these moments. When something spectacular happens, people say “just do this,” and you think: I have no time. You have to forgive yourself and realize it is a long journey. It is always going to feel like it is not working out. That is the name of the game. That is what it means to do something entrepreneurial. At any moment you feel like it is falling apart. You feel like you are falling apart. You keep trying to put this thing together until you get the damn thing to actually work.

Everything always feels broken. You always feel broken, but you get back up and do it again and again. If you do not have unlimited funds, it is very different than a job. It is about being embarrassed. The whole thing is feeling like you do not know what you are doing.

There is a difference between grad school and entrepreneurship. In grad school you do not know what you are doing, but entrepreneurship adds the element of doing it in public. People think you should not do things in public, but it will never work unless you do it in public. It is a combination of being nervous and uncertain, but doing it in the public eye at any given moment. You feel embarrassed and wish you could have things put together, but you do not have the right answer.

If you are doing this, just know it is a 30-year commitment of being embarrassed and feeling stupid until you get the damn thing to work. If it works and it takes off, maybe it cuts down to five years. But until then, it is a long commitment where you do not know what you are doing and you keep trying every day. If you have it in you, you realize it is just a journey. The whole thing is fun, exciting, and interesting at any given moment.

All right, take care, and have a wonderful day.