In this episode of The Radical Job Shop Show, we're talking with Johnny Goode, President of MSP Manufacturing—a precision machine shop serving the aerospace and defense sectors.

Johnny's story is anything but ordinary—from law enforcement and the military to leading a shop with legacy programs and cutting-edge tech. We talk about how telling MSP's story helped land high-value customers, why company culture is his biggest flex, and how he's building a family-owned brand that punches way above its weight.

Whether you’re scaling your shop, experimenting with AI, or just trying to attract better-fit customers—this one’s packed with insight.

Thanks to our friends at Creston Industrial Sales who've backed our mission since day one. We were able to kick things off live at the Advanced Manufacturing Expo in Grand Rapids, Michigan.

Want to see the work we did for Johnny and his team?

Check out MSP's website: https://www.msp-manufacturing.com/

📌 Need help telling your story?

Start with The Setup: https://www.marketingmetal.com/how-it-works

Timestamps:

00:00 – Intro: Meet Johnny Goode of MSP Manufacturing

01:10 – MSP’s origin story and legacy work in aerospace & defense

03:45 – Building a pipeline of young talent

05:36 – How MSP is using AI to scale smarter

08:00 – The power of telling your personal story in manufacturing

09:42 – Why MSP will "put boots on the ground" to hit a deadline

11:40 – The shift from faceless website to human-first branding

13:45 – Balancing leadership, parenthood, and a 4:45am workout

18:30 – What it's like leading a shop after five years in law enforcement

19:40 – Real growth since partnering with Marketing Metal

22:00 – Why community, culture, and work-life alignment matter

23:03 – Stretch goals and the path to $10M in revenue

Stay connected:

Explore more at https://www.marketingmetal.com